FINDING A NEW BUSINESS WITH HOMETALK MATERIALS
Hometalk's bloggers and DIY fans post thousands of articles on Hometalk each month and millions of users read these articles. Back in 2017 readers who wanted to create the projects, found it difficult to find all the materials they need to complete the project themselves. By implementing a new materials section for our posts, we helped readers find what they are looking for and we found a new income stream for Hometalk through affiliate.
To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
From user-generated content to an income stream. On the left, a list of materials found on one of our DIY fans' posts. On the right, the 2017 MVP tested on 5% of Hometalk's population.
MAY THE BEST VARIATION WIN
I wanted to get quick signals from users about the way they interact with different variations of the materials widget. The goal was to launch two new tests each week.
Above the fold
Testing the CTR against middle section widget
Sale badge
Testing CTR when offering products on sale
Priceless widget
Testing CTR when price is hidden
In category pages V.1
Suggesting related materials to the category page
Price color
Using a less prominent color for prices
In category pages V.2
Testing the material section on the bottom of the page
POST YOUR OWN MATERIALS
To make the job easy, we added a materials section to the posting process where users can add exactly the materials they used for the project and where to get them.
Scrolling down when posting a project, will lead the user to fill in the materials list